OUR STORY

Established in 2018 by Samantha Bell, LucyKing is a New Zealand fragrance company based in the beautiful wine-making region of Gibbston, Queenstown. 

PERFUMERS AND ORIGINATORS

With a passion for fragrance and psychology, Sam wanted to explore how these two things could work together to create an original range of fragrances. In particular, fragrances that utilise the ability our sense of smell has to transport us to a special somewhere, whether visited previously or simply imagined. 

NEW ZEALAND COLLECTION

 Inspired by the beauty of New Zealand, the first LucyKing range, the New Zealand Collection is a celebration of New Zealand life and uniquely Kiwi experiences. Each fragrance within the range recreates a memorable New Zealand experience such as walking the Arrowtown hills in Queenstown, stargazing around an outdoor fire or wine-tasting at Waiheke Island. 

Working in partnership with a professional perfumer, Sam has successfully created a premium quality range of fragrance products that showcase New Zealand on a whole new level. With more fragrances planned for release this collection and its exploration of New Zealand will only continue to grow. 

A SENSORY JOURNEY

 LucyKing fragrances are layered and complex, purposefully designed to be as refined as a perfume or aftershave for enjoyment in the home or workplace.

IGNITE YOUR SOUL and join us on a sensory journey. 

Love, LucyKing x

(AKA Samantha Bell)